On 1 June, 2009 Target Australia eliminated plastic shopping bags. The month prior to the ban, the company educated their customers about how to shop without the use of plastic bags.
The customers were trained through the use of a dedicated education campaign, in-store signage, and staff members at the checkouts. The customers were encouraged to bring their own reusable bag. If they don't have one, Target will sell them one of their 'Red Bags'.
The 'Red Bag' is a reusable bag and comes in three sizes. The cost of the 'Red Bag' begins at $1 and all proceeds are donated to two charitable organizations. Target also sells a compostable bag made from corn starch at a price of 10-20 cents. The compostable bag is fully compliant with Australian Standard AS 4736-2006.
When Target Australia stopped plastic bags, they stopped 100 million plastic bags from going into the environment. The elimination of plastic shopping bags was part of a new Environmental Policy launched by Target in May, 2009.
To learn more, visit Target Australia's website.
See Related: Ian Thompson, World's Plastic Bag Campaign Sailor
Photo courtesy: Target Australia